Press release


North America’s senior leaders across marketing, commercial, patient engagement, medical affairs, market access, and for the first time, cell and gene therapy, will gather to forge pharma’s new identity and spark healthcare’s revolution.

Taking place in Philadelphia March 26-27th, this industry-defining meeting will return better than ever as we have a larger venue, 1200+ attendees, 100+ speakers, 40+ in-depth case studies and exclusive networking opportunities.

Themes the event will cover;

• Clear a pathway for patients: Turn co-creation ambitions into reality to eradicate health inequities, resolve unmet needs and expand access to therapies

• Champion collaboration at every step: Leverage partnership insights and cultivate cross-functional alignment to define therapy value and streamline launch success

• Data-driven excellence: Create seamless data journeys that fuel commercial efforts with insights that forecast future prescribers and deliver medical intelligence

• Dominate with digital expertise: Build enduring commercial relationships by shaping strategy on real-time rep feedback, channel metrics and engagement insights to predict your customer's next step